Wants vs. Needs: Where the Opportunity Lies In sales, the question is often asked: What’s easier to sell—what people want or what they need? The truth is, most people are not fully aware of what they need, but they are very clear about what they want. Article Marketing bridges this […]
In the rapidly evolving world of aquaculture, trust is currency. Unlike traditional industries, aquaculture is still maturing. It’s a young sector, driven by innovation, experimentation, and a community of producers and suppliers still defining their norms. In this fluid ecosystem, one factor stands out as a decisive advantage: the power […]
FOR IMMEDIATE RELEASEApril 17, 2025 Washington, D.C. — In a move to boost America’s seafood competitiveness, President Donald J. Trump has signed a new executive order focused on strengthening the domestic fishing, aquaculture, and seafood processing sectors. Highlighting the vast potential of over 4 million square miles of prime U.S. […]
MSD Market Overview Based on the report «Seafood in the U.S. Retail» by MSD Animal Health. The U.S. seafood retail market had a mixed performance in 2024, influenced by inflation, shifting consumer spending habits, and changing retail dynamics. While inflation has moderated, consumer confidence remains low, leading to price-sensitive shopping […]
By: Salvador Meza In today’s interconnected world, the aquaculture industry stands at the crossroads of tradition and innovation. Companies that have cemented their leadership in the analog world through years of hard work, excellence, and meaningful contributions risk losing that position in the digital realm if they fail to adapt. […]
Today with a relatively low budget, using digital marketing, and through influencers, powerful messages can be sent to the seafood market, showing the environmental danger for the world to continue consuming seafood that does not have a certificate of ecological and social sustainability. Despite all the efforts made by NGOs, […]
«The aquaculture industry aims to reach $1 billion in sales by 2025. Technology that promotes sustainability, efficiency, and the ability to farm further offshore will play a significant role in achieving this target,» said Dr Cornelisen. Scientists are set to research the application of transformational tech for the aquaculture industry, […]
FIFO (Fish in: Fish out) for the conversion of wild feed fish to farmed salmon is 1:1.22 (2015 ratio), showing that farmed salmon now produce globally more consumable protein than is used in feed. For all fed aquaculture, the FIFO is 0.22:1 (2015), or 1:4.55 (i.e. every kilogram of wild fish supports […]
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