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ASC-certified high-quality tilapia for Morey's Seafood's new supermarket launch in the US

ASC-certified high-quality tilapia for Morey’s Seafood‘s new supermarket launch in the US

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Written by the Editorial Team of Aquaculture Magazine

American company Morey’s Seafood recently announced the nationwide launch of a brand-new product that they assure is primed to become a customer favorite: Morey’s Tilapia Sweet Chili. According to them, the new product offers a perfect flavor pairing with high quality ASC-certified tilapia in a sweet and spicy marinade that features notes of honey, soy, peppers and garlic.

“We’re incredibly excited to add such a beloved flavor profile to our product portfolio with Morey’s Tilapia Sweet Chili,” said Ciera Womack, Director of Marketing, Seafood, for the Consumer Brands Division of Rich Products, parent company of Morey’s.

Morey’s Seafood has been crafting chef-inspired dishes from “the finest fish and seafood” since 1937, and now, when the popularity of Asian-style sweet chili flavors continues to grow in the United States (US), the company presents Morey’s Tilapia Sweet Chili as a great new entry in that category.

High-quality, ASC-certified tilapia fillets pair perfectly with a sweet and spicy marinade that features notes of honey, soy, peppers and garlic. Morey’s Tilapia Sweet Chili is also gluten free, giving it wide appeal to consumers looking for delicious and healthy white fish options.

Double-digit growth in all the country

Consumer research shows that foods with sweet chili and other Asian-style flavors are experiencing double-digit growth across the US and particularly in the South. About 46% of consumers say they love or like the flavor of sweet chili, and 42% say it is their most preferred Asian-style sauce, according to Datassential.

“The combination of high-quality tilapia and a delicious Asian-inspired marinade will definitely appeal to those who love sweet heat and are looking for easy and nutritious white fish options,” affirmed Womack.

Morey’s Tilapia Sweet Chili is available at the US supermarket chain Publix from last January with a suggested retail price between USD 7.99 and USD 10.99. Each 10-ounce package includes two fillets in marinade. A prepared serving of one fillet contains 210 calories, 10 grams of fat and 23 grams of protein, they explained.

Sourced from suppliers certified

According to them, since 1937, Morey’s has been making high-quality fish and seafood products, putting an emphasis on quality and flavor. Morey’s products include premium fillets paired with chef-inspired marinades and more.

From Morey’s sustain the company is committed to the rigorous standards that define the highest levels of sustainability certification, to ensure consumer trust in and loyalty to both Morey’s and our retail partners. “Above all, Morey’s remains dedicated to providing a delicious, easy-to-enjoy array of fish and seafood, wherever you live, however you like it,” they said.

But beyond they marinades and catches, Morey’s has also led the charge in commitment to responsible, sustainable practices within their industry. In that sense, is important to remember that Morey’s is an active member of the National Fisheries Institute and works to make the organization a leading advocate for ensuring a safe, responsible, and sustainable supply of seafood.

“We still are dedicated to Ed Morey’s original vision: Providing a delicious, easy-to-enjoy array of fish and seafood, wherever you live, however you like it,” they assure.

Nearly all their wild-caught seafood is sourced from suppliers certified by the Marine Stewardship Council (MSC) –the preeminent organization dedicated to promoting sustainable, wild-caught seafood and guarding against overfishing– or an equivalent. Equivalent programs certifying their suppliers include the Aquaculture Stewardship Council (ASC) and the Alaska Seafood Marketing Institute’s (ASMI) and Responsible Fisheries Management (RFM) model.

Today, the Best Aquaculture Practices (BAP) is the world’s leading independent aquaculture certification program, and Morey’s sources aquaculture raw material rated at the BAP 4-star level whenever possible.

Also, where MSC-certified suppliers do not exist, they work to develop Fishery Improvement Projects (FIP). FIPs bring together industry groups to improve fishing practices, monitor progress, and equip fishery management with the resources needed for MSC certification.

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