The privately owned, nonprofit Hellenic Aquaculture Producers Organization was established in 2016 with the primary aim of fostering the growth and development of its members. Representing approximately 80% of the Greek aquaculture industry, HAPO is self-financed through the contributions and donations of its members, to whom it provides a wide range of active support in terms of collaboration, development, advice, problem-solving, networking, training, liaison with authorities and more.
Written by: Aquaculture Magazine Staff
The organization’s mission is to firmly establish the Greek identity and highlight the exceptional characteristics and competitive advantage of the fresh Greek fish branded “Fish from Greece”, raised with the utmost care by its Members in the most ideal locations of the country’s unspoiled seas.
The certification of HAPO’s 21 member-fisheries with the Private Certification Protocol “Fish from Greece”, which allows their products to be tagged “Fish from Greece” (the collective brand introduced by HAPO last year), marks the beginning of an era of extroversion for HAPO.
In a press conference held in Athens last month, HAPO’s President, Apostolos Touralias, announced the launch of an ambitious promotional initiative for 2020, that focuses on both local Greek markets and also the Italian market. Italy absorbs a significant percentage of HAPO members’ exports.