• They build underwater cleaning robots and ROVs that improve fish welfare and support a more sustainable aquaculture environment.
• They are the market leader of the industry in Chile.
Bluefront Equity (Bluefront), an investment firm in the fishing industry, revealed a few days ago that it has acquired a majority stake in Meox, a rapidly growing company that offers proprietary robotic cleaning solutions for the aquaculture and maritime industries. Through Bluefront Capital II, they have acquired 55% of Meox from Jaras Invest, which remains the second-largest shareholder. Let’s remember that this is the third transaction between Bluefront and companies associated with Jaras Invest, which is part of Trøndelag-based JarasGruppen.
Headquartered in Namsos, Meox builds underwater cleaning robots and ROVs that improve fish welfare and support a more sustainable aquaculture environment – powered by a patented cavitation-based method that cleans effectively while reducing wear on equipment.
“Achieving an average annual growth rate of around 20 percent over the past five years clearly shows that the team that is doing many things right. Fish farming companies in Norway and internationally have increasingly adopted Meox’s solutions in recent years. We look forward to contributing with capital and competence to further strengthen and expand the products and services that Meox offer its customers,” comented Simen Landmark, partner and chief investment officer at Bluefront.
Underwater Robotic Systems
Meox develops and delivers a range of proprietary underwater robotic systems that contribute to improved fish welfare and a more sustainable aquaculture environment. The company’s core products include specialized cleaning robots for net cleaning, as well as robotic solutions for cleaning of mooring lines and ropes, lice skirts, cage collars, vessel hulls and land-based aquaculture facilities. In addition, Meox supplies remotely operated vehicles (ROVs) for inspection of nets, hulls and other technical equipment. The company also offers robotic solutions for retrieval of dead fish and sludge handling.
A key component of Meox’s cleaning technology is its patented cavitation-based method, where air bubbles are pulsed into the water jet. This significantly reduces mechanical wear on the equipment that is being cleaned as the air bubbles perform most of the cleaning by effectively dislodging biofouling from nets and other surfaces.
Ambition to Expand
The headquarter of Meox and its manufacturing facility is located in Namsos in Trøndelag county, Norway. The company, that has a team with 11 people, reported revenues of approximately USD 4.55 million in 2025. Since inception, the company has delivered an average annual revenue growth of around 20 percent and positive operating result each year.
According to Kristian Kåre Hjertvik, managing director of Meox: “We are the market leader for provision of cleaning robots to the aquaculture industry in Chile, and our market share is growing rapidly in Norway. A key reason for bringing Bluefront on board is to strengthen our service and aftermarket capabilities, including further expanding our capacity and footprint to provide even closer customer support. In addition, we share an ambition to expand internationally, including into Scotland and Canada.”
History
Regarding Bluefront Equity, they raised USD 113.63 million for its second fund in 2025, with recent investments including proptech company Piscada and aquaculture advisory firm Aqua Kompetanse.
In the autumn of 2023, Bluefront-owned Seaqloud acquired the environmental monitoring software and products, including the ‘Guardian’ product portfolio, from Meox, which has Jaras as shareholder. Moreover, in September last year Bluefront acquired shares from Jaras Invest, via Havbruksparken Utvikling, when it became majority owner of fish health company Aqua Kompetanse.
Now, they say: “We look forward to supporting Kristian K. Hjertvik and the Meox team in the next phase of growth,” they said. Simen Landmark and Maria Benedicte Færevaag will join Meox‘s board of directors. In that sense, Færevaag commented: “A core part of our investment mandate is to back companies that promote sustainability through improved fish welfare and ocean health. This is exactly what Meox’s product portfolio does.”
