INVE Aquaculture presented Sih Yang Sim, our new Business Development Manager Marine Fish for APAC/China, bringing over two decades of aquaculture expertise to this strategic role. According to them, this is proof of their commitment to supporting marine fish farming in Asia “continues to grow stronger”.
“I am excited to join INVE, a market leader in early-stage nutrition and care in aquaculture, and to work with a team of global experts to expand the marine fish portfolio in APAC and China”, assured Yang, who holds a PhD in grouper aquaculture and economics and brings extensive experience across key aquaculture markets in Asia and China. His background spans a broad range of species in Asian marine and freshwater fish and crustaceans.
The strategic addition of Yang as BDM Fish is an important step forward in reinforcing their presence in the Asia Pacific region, with an initial focus on China, Vietnam, and Indonesia, while identifying the needs of local producers, they detailed.
40 Years of Experience and Success
With more than 40 years of proven success in marine hatcheries across the Mediterranean, INVE has developed and fine-tuned robust protocols tailored to the delicate early stages of marine fish. Today, they are leveraging that expertise to address the growing demand for localized and sustainable solutions in tropical climates, adapting their protocols to suit the unique challenges and opportunities of Asian marine fish farming.
In close collaboration with our product department, Yang will help enhance technical training and knowledge-sharing on the correct use of their fish-specific products, as from early-stage diets to Artemia, live feeds, and health solutions.
“Appointing Yang to this role will support our continued efforts to capture new growth opportunities in the fish hatchery sector, while addressing the challenge of adapting our global solutions to meet constantly evolving regional needs — reflecting our commitment to proximity, technical excellence, and tailored support for our partners and customers,” commented Amir-Antoine Khalil, Regional Sales Director APAC&China in INVE Aquaculture.
Trusted Partner in Sustainable Aquaculture
For the company, this action marks an important step in reinforcing their role as a trusted partner in sustainable aquaculture. By combining decades of experience with local expertise, we aim to co-develop practical, tailored solutions that evolve alongside the needs of producers in a dynamic aquaculture landscape.
Build a Stronger and More Responsive Local Presence
Weeks before the announcement, INVE reported key changes in its China leadership team. “These updates reflect our long-term vision to build a stronger, more responsive local presence—one that brings INVE’s global expertise closer to the needs of Chinese hatcheries and nurseries,” they said.
China remains the world’s largest aquaculture market, an arena where precision, performance, and innovation are not optional, but essential. As the industry evolves toward more sustainable, technology-driven practices, INVE is deepening its commitment to Chinese producers with a renewed focus on leadership, local support, and the power of early-stage care.
Led by a dynamic team with deep technical understanding and commercial insight, INVE China is better positioned than ever to support producers in reaching new levels of success, consistency, and sustainability.
This year marks the 30th anniversary of Tianjin INVE Aquaculture, INVE Group’s first subsidiary established in China. Over the past three decades, INVE has consistently upheld the principles of sustainable development. By pioneering and applying advanced technologies, they have delivered high-quality products to the Chinese market, actively participating in and contributing to the growth of China’s aquaculture industry. “Looking ahead, we are confident in our continued commitment to the Chinese market. We will further deepen our presence, dedicated to providing aquaculture customers with more advanced technologies and products to support the industry’s prosperous development,” they assured.
“China is the world’s largest aquaculture market. Despite decades of rapid development, it remains full of opportunities. We are committed to bringing INVE’s leading integrated solutions — including Artemia, Early-stage feed, and health products — to China,” they said.
