By National Aquaculture Association
The National Aquaculture Association (NAA), a nonprofit trade association and leading voice for U.S. aquaculture, is now accepting applications for the position of Director of Membership and Marketing. This full-time opportunity offers a dynamic and mission-driven professional the chance to support the growth, visibility, and impact of the NAA, and our mission.
Founded in 1991, by the American aquaculture community, the NAA represents producers of aquatic animals and plants nationwide. The NAA advocates for evidence-driven policies that reflect our mission of providing a unified national voice for U.S. aquaculture that ensures its sustainability, protects its profitability, and encourages its development in an environmentally responsible manner.
The Director of Membership and Marketing will serve a critical, multi-functional role in supporting and expanding the NAA’s membership, services, and visibility. Working closely with the Executive Director, this position is responsible for engaging current members, growing the member base, and executing outreach and marketing strategies aligned with NAA’s mission. Responsibilities may evolve over time to meet the organization’s needs, at the discretion of the Executive Director.
Key Responsibilities
- Drive Membership Growth & Retention
- Recruit and retain members through outreach, timely communications, and benefit optimization
- Manage membership renewals, invoicing, and database maintenance using Growthzone.
- Provide regular reports on membership and engagement metrics.
- Outreach & Engagement
- Coordinate and implement communication and marketing strategies across digital platforms, including social media, newsletters, and website updates
- Create and distribute digital and print materials to support outreach and marketing goals.
- Represent NAA at industry events as needed, to promote membership and engage stakeholders.
- Administrative & Platform Management
- Maintain the NAA website and member database, via Growthzone, ensuring timely content updates and technical support for members and staff.
- Manage the NAA’s Microsoft 365 account, shared drives, and internal file system, coordinating with the Executive Director to ensure an organized internal file system.
- Support NAA committees and programs related to outreach, marketing, education, and membership development.
- Strategic Support
- Assist in developing and executing marketing, communications and identifying grant-based outreach opportunities.
- Collaborate across the NAA team to align activities with core organization goals and mission delivery.
- Support and assist NAA team in the preparation and execution of annual events, such as the NAA auction and perform duties as needed to execute these events.
- Fundraising & Development
- In collaboration with the Executive Director, design and implement a fundraising plan based on revenue sources other than membership dues.
Qualifications
- Previous experience in membership management, marketing, communications, or public outreach is preferred.
- Experience in developing and executing marketing or outreach strategies across digital and traditional platforms.
- Excellent written and verbal communication skills, with strong attention to detail and the ability to tailor messaging for diverse audiences.
- Strong organizational and project management skills, including the ability to manage multiple priorities and meet deadlines independently.
- Proficiency with Microsoft Office Suite (Word, Excel, Outlook, Sharepoint, Teams) and comfort working within cloud-based shared drive systems.
- Experience with website content management systems, member database platforms (preferably GrowthZone), and basic graphic or document design tools (e.g. Canva).
- Ability to travel occasionally for meetings, conferences, or events.
- Bachelor’s degree required
Application Details
- This is a full-time, remote position; candidates may be based anywhere in the United States.
- Compensation and benefits will be commensurate with experience.
- Applications will be accepted on a rolling basis until the position is filled
- Applicants will be reviewed by a subcommittee of the Board of Directors. The Hiring Subcommittee will conduct virtual interviews.
- To apply, please submit a cover letter and resume to naa@nationalaquaculture.org with the phrase “Confidential – Director of Membership and Marketing Application.” All communications with applicants will be held confidential.
