The global leader in aquaculture and premium Atlantic salmon, Mowi, announced a few days ago the official launch of Mowi Signature in the United Stated (US), a new salmon program dedicated exclusively to serving the food service market. The unveiling took place at the 2025 National Restaurant Association (NRA) Show, in Chicago. Crafted for food service professionals—from restaurant chains to independent chefs— Mowi Signature offers a premium and accessible solution that delivers consistency, quality, and convenience in every cut, they said.
With over 60 years of expertise, Mowi created its Signature with premium salmon, sourced from their sustainable farms in Norway and Scotland. The new concept offers consistency, quality and taste of fresh Atlantic salmon tailored specifically for the demands of the professional kitchen. Designed to inspire creativity and deliver consistency, the versatile selection empowers chefs to craft sophisticated, high-impact menus without compromise.
“We’re excited to bring the Mowi Signature line to market as a celebration of the variety and craftsmanship in salmon that our organization offers,” said Joe Fidalgo, Managing Director at Mowi of Americas. “Our Scottish and Norwegian salmon represent the best of our farming heritage and our vision for responsible aquaculture,” he added.
Smart Business Decision
For them, Mowi Signature is more than just great fish, it’s a smart business decision. With most options of salmon that come with a price per pound that fluctuates depending on market value, chefs struggle to maintain a more predictable cost of their menu in the restaurant when offering Salmon dishes. Mowi Signature is a game changer in this model as it works with foodservice chains and distributors on a fix cost under a specific tenured contract allowing a more predictable cost in the menu.
American Consumers Continue to Increase Salmon Consumption
The new Mowi Signature offers Ready-To-Prep Trim D Fillets, premium pre-rigor fillets with skin-on or skin-off options, available from both Norway and Scotland. Cleaned and prepped to food service standards and meeting GSSI standard. Also, Gourmet Ready-to-Cook Pre-Cuts, which are custom pre-cuts developed with chef and customer specifications in mind—providing speed, consistency, and convenience in the kitchen without sacrificing quality.
“As American consumers continue to increase their salmon consumption at home, restaurants must elevate the salmon experience to meet rising expectations. While dining out was once the primary setting for enjoying salmon, today’s consumers are more familiar with preparing it themselves,» said Diana Dumet, Director of Marketing at Mowi of Americas.
“To truly impress, restaurants need to deliver a gourmet experience—offering specialized cuts, a compelling origin story, and emphasizing sustainability and standards. These elements are becoming essential in capturing the attention and palate of the modern salmon lover,” she added.
Legacy of Innovation and Deep Understanding of the Culinary World
According to them, they have spent decades in perfecting their craftsmanship, developing their expertise and know-how to bring the Mowi Signature salmon. In 1964 we collected the first wild broodstocks from the Vosso and the Årøy rivers of Western Norway. It comes from the strong and robust strain of these 2 rivers giving one of the strongest and most resilient of bloodlines, which has been passed down from generation to generation. That was the beginning of the MOWI lineage that continues through our salmon DNA.
“With Mowi Signature, we’re combining our legacy of innovation with a deep understanding of the culinary world,” said Robert Clark, Director of Sales at Mowi of Americas. “We’ve designed a product line that empowers chefs to serve memorable, high-quality salmon dishes—while maintaining consistency and control in their kitchens,” he finished.
Chef Immersion Program
To further underscore its commitment to chefs, Mowi is announced also its participation in Informa’s upcoming Chef Immersion Program, taking place in June 23 to 25, at the University of Florida in Gainesville. As a participating brand, Mowi is honored to support this immersive event and engage with top-tier chefs in shaping the future of campus dining.
The exclusive event brings together executive chefs from colleges and universities across the Southeast region for a hands-on, collaborative experience. Hosted by Informa, the Chef Immersion creates a dynamic environment for culinary leaders to cook, create, plan, and dine together, fostering innovation and inspiration alongside trusted business partners and culinary experts.
