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American premium quick-service company Zaxby’s ventures to the sea with new Southern Fried Shrimp

American premium quick-service company Zaxby’s ventures to the sea with new Southern Fried Shrimp

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Aquaculture Magazine reports:

American saucy chicken chain Zaxby‘s, the premium quick-service restaurant known for its Chicken Fingerz, wings, and signature sauces, is serving up Southern Fried Shrimp as its latest limited time offer (LTO) for guests to enjoy. After more than 30 years of perfecting chicken, featuring seafood on its menu is a first for the Georgia-based brand. At the launching, guests could enjoy free side of four Southern Fried Shrimp with USD 5 purchase. The company wanted to incentivize guests to try the latest catch from the “ZaxSeas”.

The crispy butterflied shrimp are breaded with garlic and onion powder, seasoned with pepper and buttermilk, and fried to golden perfection. The new Southern Fried Shrimp are served with zesty Zaxtail Sauce, a blend of the brand’s iconic Zax Sauce and cocktail sauce with notes of horseradish.

“We’re taking America’s most popular seafood and giving it our own unique spin—the ‘ZaxSeas’ way, as we call it,” said Patrick Schwing, Zaxby‘s chief marketing and strategy officer. “Our new Southern Fried Shrimp delivers the premium quality our Zax fans expect—generously seasoned and fried to crispy golden perfection, paired with the zesty kick of Zaxtail Sauce. It is truly a one-of-a-kind sauce for a one-of-a-kind shrimp.”

Founded in 1990, Zaxby‘s is a committed company that has 950 locations in 17 states and is headquartered in Atlanta.

Promoting the new offer

Zaxby‘s Southern Fried Shrimp come as a meal or as a standalone side paired with Zaxtail Sauce, Zaxby‘s newest “delicious addition”, as they said, to its acclaimed “saucefolio” of twelve signature sauces. Zaxtail Sauce joins the lineup of legendary dipping sauces that distinguish Zaxby‘s from its competitors—Southern Fried Shrimp with zesty Zaxtail Sauce is the legacy brand’s seaside twist on saucy, golden-fried goodness.

Zaxby‘s Southern Fried Shrimp Meal features eight crispy butterflied shrimp, served with Zaxtail Sauce, Texas Toast, Crinkle Fries, and a small drink. Brand fans can also enjoy a side of four Southern Fried Shrimp and Zaxtail Sauce for just USD 3, which can be added to any meal.

To promote the new LTO, Zaxby‘s was offering a free side of four Southern Fried Shrimp with USD 5 purchase from Monday, March 25 until March 31, to incentivize guests to try the latest catch from the “ZaxSe”’. The company offers to the guests that can redeem the offer by ordering through the Zax Rewardz account online, in-app, or by scanning the QR code in-store. The offer was valid for Zax Rewardz members only.

To join Zax Rewardz, customers can simply download the Zaxby‘s app on Google Play or the App Store or sign up online at zaxbys.com/rewards. The company detailed that Zaxby’s Southern Fried Shrimp is available at participating locations while supplies last and prices may vary.

“The very first Zaxby’s opened in 1990 in Statesboro, GA. Founder and CEO Zach McLeroy built the concept around “indescribably” good chicken and the flavor of Zax sauce. He built the culture around a desire to enrich the lives of others. Today, there are 950 locations in 17 states, twelve distinct sauces, countless Z words, and one Signature Sandwich.”

Zaxby’s founders and childhood friends McLeroy and Tony Townley opened the very first Zaxby’s -originally called ZAX- with the simple goal of serving only the highest quality food in a fun environment. The concept, one of the earliest premium quick-service restaurants, proved successful. In 1994, Zach and Tony decided to franchise the brand. They set up their headquarters in Athens, GA, and began serving more than just their hungry guests. They built a franchisee community of entrepreneurs to take the Zaxby’s brand to new heights.

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