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GSA’s study shows almost a third of Chinese consumers recognize BAP label

GSA’s study shows almost a third of Chinese consumers recognize BAP label

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For the organization, this shows that having the label on seafood packaging can provide an advantage for producers in the marketplace.

The Global Seafood Alliance (GSA) recently conducted a survey of about 3,400 consumers in China to better understand consumer purchasing decisions and the influence and awareness of the Best Aquaculture Practices (BAP) label. When they were asked if they recognized the BAP label, about 30% of respondents said that they have seen the logo before, and more than half said they are more likely to purchase seafood if the packaging has the BAP label on it.

“We’ve been working hard to promote the BAP logo in the Chinese market because we know consumers there are looking for assurances of responsible seafood,” said Steve Hart, GSA’s VP of market development. “To see our logo recognition at almost 30 percent speaks to just how important these issues are to Chinese consumers.”

A total of 3,403 consumers were surveyed by a third-party, with about two-thirds of survey respondents being born in 1990 or later. Almost all respondents agreed that seafood is a healthier option than other animal proteins, and more than one-third of respondents currently eat seafood at least twice a week.

When asked where they purchase seafood most often, respondents said that they are going back to supermarkets and traditional markets now that covid19 restrictions have been lifted in China, whereas the number of respondents getting takeout has decreased.

Very useful questions

In the other hand, when respondents were asked which issues are most concerning during the production process, food safety ranked first, followed by environmental sustainability.

When asked if they are willing to pay more for seafood from producers that were audited by a third-party, about 71 percent of respondents said they care enough to pay at least 1 RMB more to purchase a product with added assurances. This shows that having the BAP label on seafood packaging can provide an advantage for producers in the marketplace.

In addition, when asked which parts of the production chain should be audited, about half of respondents answered that the entire aquaculture production chain (processing plant, farm, hatchery and feed mill) should undergo an audit.

GSA to host 9th Annual China Seafood Summit

Some days after launching these results, the Global Seafood Alliance announced that is proud to host the 9th annual China Seafood Summit once again this year, ahead of the China Fisheries & Seafood Expo (CFSE), in next October 25-27. Precisely, the event created to help producers better understand and connect with the Chinese market will take place in Qingdao, China on October 24 from 14.00 to 17.30, the day before CFSE begins.

For GSA, 2023 is a new era for the Chinese market: there will be about 40 Chinese seafood buyers, 50 Chinese producers, 10 association representatives and 50 overseas producers invited to the China Seafood Summit.

GSA is partnering with Qingdao Yutai Imp & Exp this year to put on the in-person event, which will also be live-streamed. The 2023 China Seafood Summit will be sponsored by Evergreen Conglomerate and St. Andrews.

BAP-certified producers are invited to attend China Seafood Summit in-person for free. Additionally, certified producers are welcome to place product brochures on GSA’s booth at CFSE, they assured.

There is still time to sponsoring the event or showcasing seafood products. The interested parties may contact GSA.

Producers, corporations and individuals

GSA it’s an organization that advances responsible seafood practices worldwide through education, advocacy and demonstration. Members include certified producers, corporations and individuals. GSA convenes seafood industry leaders, academia and NGOs to collaborate on cross-cutting issues like environmental and social responsibility, animal health and welfare, food safety and more. GSA is a membership-driven organization.

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