The UAEs company Asmak will distribute Fish Farm products to reach a wider customer population

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Asmak, the Middle East’s leading provider of fresh and frozen seafood, and a subsidiary of International Holding Company (IHC), announced a new strategic distribution agreement with Fish Farm, the United Arab Emirates (UAE) pioneering aquaculture company to reach a wider customer population locally and regionally .

The signing ceremony, witnessed by Mariam bint Mohammed Almheiri, Minister of Climate Change and the Environment, coincided with the opening of the Gulfood, one of the world’s largest annual food and beverage trade exhibition, at Dubai World Trade Centre.

Under the terms of the new agreement, Asmak will distribute Fish Farm products to reach a wider customer population locally and regionally through its world-class processing facility and strong distribution channels, including wholesale, food service, and retail.

To create a sustainable food value chain

In that sense, Almheiri said: “Enhancing the capacity of the UAE’s aquaculture and fisheries sector is an essential aspect of the National Food Security Strategy 2051 and plays a key role in driving environmental sustainability. Therefore, this agreement aims to create a sustainable food value chain from controlled freshwater and seawater environments with efficient processing and supply chains to the UAE consumers, which minimizes food waste. The cooperation between the two leading seafood companies will give a further boost to domestic seafood production.”

Mamoon Othman, Chief Executive Officer of Asmak, said: “We know there is a lot to consider when choosing a partner for cold chain distribution, Asmak aim to remove the complexity and the challenge of finding the right resources and provide our customers with complete solutions that make sense for their unique business. Our new agreement supports our local farming efforts of FISH FARM while providing quality seafood products with high nutrition value to UAE consumers.”

Fish Farm was established in the UAE in 2013, focusing on marine fish breeding and establishing a hatchery to support the local aquaculture industry and reduce the dependency on foreign imported fish.

Bader Bin Mubarak, Chief Executive Officer of Fish Farm, said: “Fish Farm plays a key role in national food security, and it manages to fulfil a significant lot of the massive demand from the local market and has quickly developed into a prominent player in the industry. This agreement supports our future expansion plans that aim to reduce imports and secure sustainable supplies to local markets.”

FISH FARM has set up three facilities – a caged farming facility in Dibba Al-Fujairah, a hatchery in Umm al-Quwain rearing marine life in an artificially controlled environment, and an inland farming facility in Jebel Ali.

Operations in the UAE, Saudi Arabia, Bahrain and Oman

Established in 1999, International Fish Farming Holding Company PJSC, Asmak, is a leading provider of fresh and frozen seafood in the Middle East. An end-to-end producer and supplier, Asmak has aquaculture, hatchery, fishing and processing operations in the UAE, Saudi Arabia, Bahrain and Oman.

Asmak has expanded its portfolio of services to value-added food products, including breaded seafood products and has established a world class operation with global reach.

While seeking to become the major source for seafood in the region, Asmak also assures to prioritizes the preservation of marine environment and to assists in streamlining the fish stock in wild to safeguard the natural diversity of marine life.

Reduce dependence on imported fish

Fish Farm is a marine fish farming and hatchery company. It is currently based in three locations in the UAE: Dibba, Umm Al Quwain and Jebel Ali. The company aims to lead the aquaculture sector in terms of quality, productivity and technology in the Middle East, while improving the environment, offering sustainable farming techniques and developing new methods and innovations.

Their aim, they say, is to support the local aquaculture industry and reduce dependence on imported fish.

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