Skretting and Veramaris announce further collaboration as French supermarket Auchan launches sustainable super-nutritious trout

Coming just days after Skretting and Veramaris announced they had supported Supermarché Match to launch sustainably raised trout, the two companies have today revealed another breakthrough in bringing sustainable seafood to market.

Information source: Skretting – Veramaris press release

French retail group Auchan, one of the world’s largest retailers is introducing a groundbreaking trout, raised on a novel feed by Skretting enriched with algal oil from Veramaris and insect meal from InnovaFeed.

Crucially, and for the first time, the entire value chain came together to create a unique consumer proposition, combining farming, feed efficiency and alternative ingredients. Together, they achieved a significant boost of the nutritional value from the algal oils, while ingeniously replacing the forage fish with insect meal and fish trimmings. It’s the sustainable usage of a previously discarded resource.

Not only does this provide consumers with healthier and more sustainable seafood as a result of increased levels of EPA and DHA omega-3, the innovative feed composition also constitutes further progress to ensure finite resources like fishmeal are not compromised.

Olivier Vandebeulque, Head of Seafood Category at Auchan, was fundamental in bringing the new value chain together including Skretting, Truite Service, InnovaFeed and Veramaris. At the Paris International Agricultural Show (SIA 2020) the partners presented the product innovation.

He said: “At Auchan, we believe in sustainable seafood. We are encouraged to see a shift in the value chain pioneered by Veramaris and Skretting, and believe that our customers will see the value. Trout is just the first step for us, and we look forward to extending our collaborative value chain approach to further species such as shrimp, salmon, bream and bass.”

For further information, please visit:

Leave a comment

Your email address will not be published. Required fields are marked *