MSC-Certified Alaskan Sockeye Salmon & Icelandic Haddock | ASC-Certified Cobia & Rainbow Trout
By: Aquaculture Stewardship Council
Sustainable, crave-worthy seafood is now easier than ever at home. Fish Fixe, the Shark Tank-endorsed, family-run seafood brand that delivers restaurant-quality seafood straight to your kitchen, is improving its lineup with four new crave-worthy options: Marine Stewardship Council (MSC) certified sustainable Alaskan Sockeye Salmon and Icelandic Haddock, plus Aquaculture Stewardship Council (ASC) certified responsible Cobia and Rainbow Trout.
Home cooks should look for the MSC blue fish label to know it’s wild-caught and certified sustainable, and the ASC sea green label to know your fish was farmed responsibly, for people and planet.
“Americans want meals that are fast, protein-packed, and actually taste amazing,” said Chris Harrington, Chief Fishmonger at Fish Fixe. “At Fish Fixe, we make it easy to enjoy seafood that’s sustainably fished, responsibly farmed, and restaurant-quality without ever leaving your home. Partnering with MSC and ASC means our seafood has been rigorously verified as sustainable, traceable, and responsibly sourced, so home cooks can feel confident in the choices they bring to their dinner table.”
Why These Fish Deserve a Spot on Your Plate:
- MSC Certified Alaskan Sockeye Salmon: Wild and certified sustainable, this Salmon is harvested in the pristine waters of Bristol Bay, Alaska. It’s packed with protein and Omega-3s, making it one of the healthiest and wholesome foods on earth.
- MSC Certified Icelandic Haddock: Wild and certified sustainable, Icelandic Haddock is caught in the Westfjord Region of Iceland. It delivers a clean, delicate flavor with a hint of natural sweetness.
- ASC Certified Riverence Provisions Rainbow Trout: Responsibly raised along the Snake River in Idaho to meet the world’s strictest aquaculture certification standards, this Rainbow Trout offers a mild and clean flavor, and is packed with essential vitamins and minerals.
- ASC Certified Open Blue Cobia: Responsibly raised off the coast of Panama, this open ocean Cobia meets the strictest standards for responsible farming, resulting in a mild, white fish that is tremendously versatile and packed with Omega 3s.
Fish Fixe makes seafood approachable for everyone—from cooking amateurs to seasoned home chefs—by providing expertly sourced sea proteins, easy thaw-and-prep instructions, simple recipes, and nationwide delivery. Boxes start at $119.00 and range from 8 to 24 portions.
Customers can add not only Sockeye Salmon, Icelandic Haddock, Rainbow Trout, and Cobia to their boxes, but also other delicious offerings like Gulf Shrimp, Patagonian Sea Scallops, and Yellowfin Tuna. These four new certified options are available now and continue Fish Fixe’s mission: bringing responsibly sourced, crave-worthy seafood to more American dinner tables, one delicious portion at a time.
About Fish Fixe
Based in Houston, Fish Fixe is a frozen, premium seafood delivery service that makes restaurant-quality seafood at home effortless. Each responsibly sourced catch — wild-caught or sustainably farmed — is flash-frozen at peak freshness, perfectly portioned, individually packaged, and delivered straight to the customer’s kitchen. Fish Fixe provides foolproof instructions for thawing, prepping, and cooking, along with easy, chef-tested recipes, designed for every skill level.
Founded in 2017 by Texas A&M soccer teammates Melissa Harrington and Emily Castro, Fish Fixe is committed to helping busy families thrive on the health benefits of seafood, while offering convenience, flavor, and sustainability. Backed by a Shark Tank deal with Lori Greiner, the brand combines trust, quality, and approachability in every box. Boxes start at USD 119 and include 8 – 24 portions.
For more information, visit FishFixe.com and follow us on Instagram and Facebook.
About the Aquaculture Stewardship Council
Responsible seafood starts at the farm. ASC’s sea green label assures shoppers that:
- The strictest standards are in place to improve farm practices.
- Certified seafood actually comes from certified farms.
- Certified farms continue to meet the highest standards.
- We are constantly working toward greater sustainability.
ASC is the only certification program that can verify your farmed seafood is what it claims to be, where it came from, how it was raised and how it got to you. Learn more at SeaGreenBeGreen.com and follow @asc.usa on Instagram.
About the Marine Stewardship Council
The Marine Stewardship Council (MSC) is an international non-profit organization dedicated to ending overfishing and ensuring seafood supplies for the future. The MSC Fisheries Standard is the world’s most widely used sustainability standard for wild-caught seafood, and the MSC blue fish label helps consumers identify products from fisheries that are independently certified as sustainable and well-managed. For more information, visit www.msc.org.
