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As it continues its search for partners, startup Atarraya is preparing an e-commerce website from which to offer consumers its sustainably produced shrimp from its Indianapolis facility. There, Indianapolis customers will be able to purchase locally produced shrimp directly from the company.
Atarraya is building an e-commerce website for its products, where shrimp is available in medium (41-50 units/pound) and extra jumbo (21-25 units/pound) sizes. Products can be picked up twice a week at Atarraya‘s shrimp farm, where consumers can even visit the facilities and see where the shrimp they take home have been produced.
Atarraya‘s Indianapolis facility has been open for a few months now and serving the public, and its products are also being sold to different food service customers in the local community, who can now buy shrimp raised within a few miles of their homes, rather than thousands of miles away, said Daniel Russek, CEO and founder of the company.
The goal, 400 Shrimpboxes in the US
Indeed, Atarraya was conceived with the goal of producing shrimp locally and sustainably anywhere in the world. In this sense, the company continues to search for new partners with whom to achieve its goal of having 400 Shrimpboxes in operation in the United States (USA) by the end of 2024.
Atarraya, which intends to transfer its technology to its partners in the coming years, has around 150 people who want to become Shrimpbox producers and who have participated in its webinar and are in its sales pipeline. In addition, among other potential partners interested in bringing Shrimpboxes to their local communities, Atarraya was approached by a Japanese conglomerate to bring them to Southeast Asia, Russek said.
“We are looking for the first two partners that we are going to support in building their own Shrimpbox farms with hardware, with inputs, with remote monitoring and with software. And if they need support in getting them to market, we will also support them“, Russek said.
Facilitating local production
“The company’s mission is to facilitate local, sustainable shrimp production anywhere in the world. It’s a different perspective on how technology can help us achieve a more sustainable food system. We basically focus on a product that the market already wants, but whose supply chain is very problematic,” Russek said.
The basis of Atarraya‘s business is the use of cargo containers that become Shrimpboxes, i.e. containers equipped with the necessary technology to grow shrimp inside them. This technology makes it possible to control water quality, regulate temperature and oxygenation, and feed the shrimp.
And since the entire shrimp farming and harvesting process takes place in these containers, Shrimpboxes can be installed in all types of urban spaces, offering a local alternative to frozen or fresh shrimp shipped from other parts of the world, often thousands of miles away, that was unimaginable until now.
Shrimpbox Spring Harvest
The company run by Russek organized the highly successful Shrimpbox Spring Harvest event a few days ago, opening its doors to the people of Indianapolis. “Connecting with you and witnessing your enthusiasm made the event an exceptional experience,” they said in a statement.
“We enjoyed giving you a tour of our farm, showcasing our sustainable production process, and highlighting the remarkable moment when our biofloc waste generated its first biogas flame! It was an opportunity to share our passion for sustainable practices and demonstrate how we contribute to a greener future,” they said.
During the event, Daniel Russek spoke about Shrimpbox and Atarraya‘s commitment to the local production of fresh shrimp in the United States through its trademark, AguaBlanca Seafood.
“We are cultivating a community that values sustainability and transparency. Let’s continue to make a positive impact and create a brighter, more sustainable future for all,” they added.
