Amonrat is renowned for her outstanding work empowering women to improve their livelihoods by developing ornamental fish farms. As an expert in ornamental fish Dr. Sermwatanakul has transferred her knowledge by initiating training courses not only for ornamental fish farming but online marketing for small scale fish farmers. This has had a tremendous impact allowing women to sell their fish all over the world. Her entrepreneurship in the online world also led to the creation of ‘DrNoi.com’ a social networking think tank and global communications tool for the ornamental fish industry. This site assists not only fish farmers but retailers and exporters.
Ornamental fish production in Thailand continues to be a steadily growing industry. High quality fish have been produced, facilitated by a richness of natural resources and traditional experience. As a specialist in the Thai Department of Fisheries, Amonrat’s long-term expertise in ornamental fish includes the development and breeding of new varieties. Raising awareness and interest in ornamental fish particularly in the village areas has led to the initiation and establishment of numerous small scale fish farms, creating an additional source of income for rural folks. In particular, empowering village based women by providing training in intensive production of ornamental fish has boosted their livelihoods.
Since 2013 she has played a key role teaching women how to produce Betta splendens (Siamese fighting fish) on a commercial scale. This has become a success story as a lot of woman farmers are engaged in this business, bringing in additional income to support their families. Part of this training includes how to classify their product and market it effectively to international customers. She has done this by setting up training sessions and closely working with the farmers, assisting them to network, communicate and coordinate their efforts. In the last two years remarkable change has occurred in that some 1,500 farmers in Thailand, particularly women have become self-sufficient.
Dr. Amonrat has not only been recognized in supporting the farmers in Thailand, but also for supporting the Network for Promotion of Gender in Fisheries Management and Development in the Lower Mekong Basin (NGF) for 10 years. In 2008 Amonrat was awarded the Department of Fisheries government award for National Outstanding Work for Gender Ability. In 2015, Amonrat was recognized by the Network of Aquaculture Centres in Asia-Pacific (NACA) for her contribution to in-country assessment and gender analysis in the aquaculture value chain of small-scale shrimp farming and tilapia cage culture in Thailand. Previously, Amonrat received the outstanding senior official level award from Thailand Department of Fisheries in 2015. A true gender champion!